43rd LISBON Global Congress on “Marketing, Business & Management Studies” (LMBMS-25)
In Person and OnlineEvent Type | Conference |
Submission Deadline | 9/13/2025 |
Start Date | 12/9/2025 |
End Date | 12/12/2025 |
City and Country | Lisbon, Portugal |
Website | https://iceebm.org/conference/350 |
Organized by | Universidade Nova de Lisboa |
The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making. Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies. The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase. The “Average” Aesthetic: The rise of user-generated and amateur-style content in marketing. Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences. Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies. The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations. Building Resilient Businesses in an Uncertain Global Climate. |
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