43rd LISBON Global Congress on “Marketing, Business & Management Studies” (LMBMS-25)

In Person and Online

Event Type Conference
Submission Deadline 9/13/2025
Start Date 12/9/2025
End Date 12/12/2025
City and Country Lisbon, Portugal
Website https://iceebm.org/conference/350
Organized by Universidade Nova de Lisboa

The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making. Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies. The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase. The “Average” Aesthetic: The rise of user-generated and amateur-style content in marketing. Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences. Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies. The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations. Building Resilient Businesses in an Uncertain Global Climate.